Nozomu Tajiri

The Art of Creating Value

The Essence of Work No One Taught You

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Track Record

Real Results from Value-ism

Our mission is to generate ¥1 Trillion in added value for our clients by 2028. Here is the impact we are already creating.

¥120B
Revenue

Increased revenue for our clients

15%
Sales

Increase in sales volume

¥30B
Increase

Added value generated

92%
Retention

Client retention rate

Value Structure

The Structure of Value Creation

True profit comes not from cutting costs, but from maximizing 'Latent Value'.

Customer Perspective (Value Hierarchy)

Waste (Over-quality)
Value not perceived by the customer
Latent Value (Latent Needs)
Unmet needs that customers are unaware of. The source of high profit.
Standard Value (Manifest Needs)
Minimum requirements. Competition leads to price wars.
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Business Perspective (Profit Structure)

Cost of Waste
Costs that do not generate revenue. Should be eliminated.
High Profit Zone
Revenue generated by Latent Value. Direct contribution to profit.
Base Cost

The Philosophy in Action

Watch Nozomu Tajiri explain the core concepts of Value Construction Management.

Book Cover

The Art of Creating Value

The essence of work that no one taught you. Systematizing the Keyence style of creating 'Added Value'.

High Profit Zone

Revenue generated by Latent Value. Direct contribution to profit.

Latent Value (Latent Needs)

Unmet needs that customers are unaware of. The source of high profit.

Publications

Books by Nozomu Tajiri

The Art of Creating Value

The essence of work that no one taught you. Systematizing the Keyence style of creating 'Added Value'.

Kakushin Books

Silent Leadership

The essence of management learned at Keyence. No instructions. No pep talks. That's why profits rise.

Kakushin Books

The Mass of Reproducibility

Achieve outstanding results anytime, anywhere, again and again. The technology of 'Reproducibility'.

Kakushin Books

Keyence Thinking x ChatGPT

Essential methods to become a winning talent by combining 'Added Value' with 'ChatGPT'.

Kakushin Books

Structure Creates Results

Structuring thinking and methods to build value. Achieving results by 'Structure'.

Kakushin Books

Why is That Person 'Good at Work'?

Don't waste even a second. The 'Keyence Style' strongest method to achieve high profits & high income.

Kakushin Books
Meet the Author

Nozomu Tajiri

Nozomu Tajiri

Nozomu Tajiri

CEO, Kakushin Inc.

I learned the essence of high added value at Keyence. It was a world where logical structure maximized human potential.

But after leaving, I faced the harsh reality of business without that structure. I experienced homelessness and despair. It was in that darkness that I realized: Value is not just about money. It is about human dignity.

Revenue
Increase

Get in Touch

Interested in lectures, consulting, or media inquiries? Contact us directly.

Kakushin Inc. | Tokyo & Osaka, Japan

© 2024 Nozomu Tajiri. All rights reserved.