The Art of Creating Value
Unlock the secrets of Keyence, the "Unlikely Profit Machine" (The Economist), and learn how to build a high-profit business structure.
Proven Track Record
The "Value-ism" methodology isn't just theory. It delivers measurable, high-impact results across industries.
Double-Digit Growth
Achieved double-digit billion yen sales growth in a shrinking market.
Transformed a 150-person distributor network through structural reform.
70% Revenue Increase
Educational institution achieved 70% revenue growth in new business.
Visualized '400 million yen opportunity loss' to secure a 50 million yen contract.
137% Monthly Sales
Gas utility company hit 137% monthly sales target.
Established common language and KPI management in a commoditized industry.
200+ Companies
Supported over 200 companies across diverse industries.
From manufacturing to services, the 'Value-ism' method is universally applicable.
Why This Book Matters Now
In a world obsessed with "scaling" at the cost of profitability, The Art of Creating Value offers a counter-narrative. It decodes the internal logic of Keyence, a Japanese sensor manufacturer that consistently maintains an operating profit margin exceeding 50%—a figure unheard of in the manufacturing sector.
This is not just a theoretical framework. It is a practical guide written by a former Keyence consulting engineer who has successfully applied these principles to revitalize struggling companies.
Proven Methodology
Based on the "Value-ism Management" system that prioritizes added value over mere cost-cutting.
Global Relevance
Keyence is a global powerhouse. The principles of high-value creation are universal.
About the Author
Engineer. Entrepreneur. Thought Leader.
Nozomu Tajiri is the CEO of Kakushin Inc. and a former Consulting Engineer at Keyence Corporation. After graduating from Osaka University with a degree in Information Science, he joined Keyence, where he mastered the art of high-value-added selling.
His journey wasn't a straight line. After leaving Keyence, he faced a period of personal and professional hardship, which refined his philosophy on the true nature of "value" and human dignity. Today, he is recognized by Forbes JAPAN as one of the "96 Sages of the World" and is a sought-after consultant for companies aiming to break free from price competition.
Global Market Potential
The demand for "practical wisdom" from successful non-Western companies is at an all-time high. Following the success of The Toyota Way and Principles, this book fills a critical gap in the market.
- Tier 1 Market: US, UK, Australia (English) - Immediate potential for "Big Idea" business books.
- Tier 1.5 Market: India - Massive demand for manufacturing and management efficiency.
- Tier 2 Market: Germany, South Korea - Strong manufacturing bases seeking innovation.
Projected Success
*Based on comparative analysis with similar titles in the genre.
Interested in Representation?
We are currently seeking literary representation for the English language rights. A full book proposal and sample chapters are available upon request.